Lesson 15 Chapter 2 Module 2
Ah, Private Label... This is the king of FBA business models and my speciality.
Have you ever looked at an object people use daily and thought, "I would have made this thing so much better..." ?
Well, you can. And you can make money from it. Lots of it!
Private label entails developing your own brand and selling your branded products on Amazon. There are two main ways of doing private label:
Both options have massive potential but if you want to distinguish yourself from the millions of other people selling on Amazon, product development is the way to go.
"Product development" may sound intimidating but it's not. In fact, it's fun and rewarding.
HOW PRIVATE LABEL WORKS
This is the most "hands-on" business model. It means that you be directly involved in many of your business's processes such as brand development and registration, product sourcing and/or development, and so forth.
Before you can register for a Professional Sell plan on Amazon, your brand has to be developed. All this means is you need to decide on a name, design your logo and register for a trademark. All this is necessary to:
Also, your products should be ready by the time you open your Professional Sell account at Amazon so you can have the first inventory sent to Amazon as soon as possible after they approve your account.
Once your Professional Sell account is approved, you can list your products for sale and send your inventory to Amazon.
As a private label seller, you will need to know more about marketing than other sellers. Don't worry though, we teach you everything you need to know about effective marketing in the Advanced Training Programme.
Once everything is in place, the selling process works exactly the same as with other FBA business models. You will still use Amazon to fulfill your orders and handle customer service.
Private label is part of our Advanced Training Programme. We'll teach you everything you need to know about it.
Next we'll look at the wholesale business model.
(End of Day 5)