Amazon Basics

Connecting the Dots – Opportunity Awaits

Lesson 4 Chapter 1 Module 1

Now that you know what eCommerce and Amazon are, it's time to connect the dots and ask:

"How can I use them to my benefit and create a thriving online business?"

In the Amazon Timeline Infographic (from the previous lesson) we saw that they opened the doors for individuals to sell second-hand goods on their platform in 1999.

Initially known as 'zShops', the Amazon Marketplace (as it's known today) has grown into a money-making machine for those who want to grab the opportunity. 

It's no longer just a place to hawk your second-hand goods (although they have an entire department for that - not for hawking, for second-hand goods).

Instead, you can establish and grow your personal brand through Amazon. 

Basically, Amazon is eCommerce on steroids. And unless World War III or the Zombie Apocalypse breaks out, YOU can make money using the platform.

Lots of money. You know, the kind that let's you live wherever you want and let's you do whatever you want, whenever you want.


Before we continue, I'd like to ask a favour.

Most people live in a bubble. We think we know what's going on 'out there' but we don't. 

The numbers I'm about to share may look and sound absurd. I get it. When you don't know any better, new information can sound far-fetched. However, just because it sounds far-fetched doesn't make it so.

So, please, leave your bias right here. Tell it that it's not invited to this lesson. Actually, tell it that it's not invited to any of the future lessons. If you allow your bias to speak for you, you're going to go into, "Ag asseblief! Dis die grootse nonsens wat ek al in my lewe gehoor het..." mode and trick yourself into missing out on the most lucrative and rewarding opportunity you could have had.

Don't do it!

Now let's look at those facts.

The charts above are a brilliant illustration of how third-party sellers (that's a fancy term for normal people like you and me) have excelled on the Amazon platform.

When they opened their platform for third-party sellers in 1999, Amazon's sales were $1.6 billion and third-party sales amounted to $100 million. Nineteen years later, in 2018, third-party seller sales surpassed Amazon and they were responsible for a whopping 58% of all online retail sales through Amazon.

Third-party sellers are kicking our first party butt. Badly.

Jeff Bezos in his annual letter to shareholders, 11/04/2019 

At the end of the second quarter this year (2019), Amazon's third-party seller sales accounted for 54% - up from 53% at the end of last year (2018).

The graph below from shows how the third-party sellers' share has grown from 2007 to the end of the second quarter 2019.

Is this third-party share growth a threat to Amazon? Absolutely not!

It's exactly what they want. Amazon wants the biggest share of third-party sellers in the world. The more third-party sellers they have, the more money they make. 

Serviced through Amazon Business Solutions, third-party sellers are an integral part of the company’s B2B (business-to-business) e-commerce growth strategy. If you're interested in learning more about Amazon's B2B strategy, read this article by Market Realist.

In fact, in his annual letter to shareholders (mentioned above), Jeff Bezos mentioned that Amazon's biggest competition is eBay. 


eBay is also a platform where third-party sellers can do business. You see, the competition from eBay has nothing to do with whether they sell more goods or not (which they don't in any case), it has everything to do with how many third-party sellers are using their platform.

Amazon wants you!

uncle sam amazon wants you

Not only does Amazon want you, they also give you all the ingredients you need to start a thriving online business on a silver platter. All you have to do is learn how to mix and match those ingredients to get the best results.

While Amazon gives you the ingredients, ecomMEMBER (that's us) gives you the recipe.

All you have to do is follow our recipe using Amazon's ingredients and... VOILA! Can it get any better? As someone who has learned the hard way, I promise it cannot get any better.

We'll talk about the ingredients for success in a later lesson.

Let's look at more numbers...

third party seller yearly sales on amazon 2018

The charts above show the yearly sales for some of the top Amazon third-party sellers as at the end of 2018:

  • 200,000 (72.7%) people like you earned at least $100,000 in 2018.
  • 50,000 (18.2%) people like you earned at least $500,000 in 2018.
  • 25,000 (9.1%) people like you earned at least $1,000,000 in 2018.

And those are just the statistics of three categories. There are people like you earning much more than $1,000,000 a year on Amazon.

Have a look at the chart from Marketplace Pulse below.

You can make sales in excess of at least $100,000 per year when you apply what you learn in our Advanced Training Programme. Head back to our Facebook Group - see our statement at the top there? 

"We will take you from nothing to $10,000 a month in one year!"

That's $120,000 per year. Or, at the current exchange rate, R1,799,064 per year.

Amazon's third-party sellers are earning more and more each year.

third-party sellers earning $100,000 increased between 2016 and 2018

Too good to be true? Not according to the facts...

We'll conclude this chapter by looking at success stories of people like you who saw the Amazon opportunity and grabbed it with both hands. They never looked back. Neither will you.

Ready to meet them? Head over to the next lesson.

(End of Day 1)