Amazon Basics

Best Practices for Selling on Amazon

Lesson 21 Chapter 1 Module 3

Amazon advises that there are 10 Best Practices you can implement to help you be a successful seller on their platform.


Provide accurate product data

Use unique standard identifiers (UPC/EAN/ISBN - we'll discuss these in the Advanced Training) when creating or matching to product detail pages. Make sure your product description and condition notes are clear and helpful to buyers. It's important that buyers get exactly the product described on the detail page where you place your listing.


Check for orders daily

To ship quickly you need to find out about orders promptly. If you have signed up for order notifications, Amazon will e-mail you when you have a sale, but e-mails are unreliable and can be caught by spam filters. That is they we recommend checking for orders daily on Seller Central (your Amazon Pro Sell account). 


Confirm when you ship

Amazon charges the buyer's credit card only after shipment is Confirmed. Once an order is placed, you are responsible for confirming shipment within the time that you specified in your shipping settings. (You'll learn all about this in the Advanced Training.)


Check your inventory regularly

Keep an eye on quantity of inventory you have in stock, especially if you sell in multiple channels. Customers who submit orders for products that turn out not to be in stock are likely to leave negative feedback. If you get into this situation, the best move is to quickly inform the buyer and, if appropriate, offer to compensate them for their trouble.


Keep pricing accurate at all times

The "More Buying Choices" page displays the lowest priced items first. Amazon shoppers are always looking for the best deals and are more inclined to purchase items that appear at the top of the "More Buying Choices" page.


Be sure to align your shipping and fulfillment policies

The best way to avoid disappointing buyers is to set expectations and then meet them. When creating your shipping policy, clearly let customers know how often orders are processed, how frequently you ship, the carriers you use, and how to contact you with shipping related questions. Buyers will be disappointed if their item arrives late or the item is damaged; this can lead to negative feedback, refunds, or A-to-z Guarantee claims, all of which may have negative consequences for your account.


Be accessible to customers

Nothing is more frustrating to a buyer than not knowing the status of their order. Respond quickly to buyer contacts and notify them when an order's shipment is delayed. Make it easy for customers to know how to reach you so that they trust that you will make their sales experience go smoothly.


Build a good feedback rating

Customers pay close attention to feedback, and so does Amazon as they monitor your performance. The keys to good feedback are accurately describing your items, getting items to buyers quickly, and being prompt in responding to buyer questions. You may also want to ask for feedback on your packing slips.


Handle returns and refunds gracefully

No one looks forward to taking returns and making refunds, but it is part of selling and a requirement of the Amazon sales process. Taking returns gracefully can lead to better feedback about your customer service. You are required to take returns of most items up to 30 days after delivery and your policy must be at least as favorable as Amazon's current policy.


Know where to look for answers

Take time to examine all the tools on Seller Central as well as your legal agreement and Amazon's other policies. If you have questions, a good place to begin is the Help link in the upper right corner of any Seller Central page. We'll teach you everything you need to know about Seller Central during the Advanced Training.

Can you spot one or more of Amazon's 4 Pillars of Success in the Best Practices above? Share them in the comments section below.